So, it finally happened. That once-in-a-lifetime, blue-moon chance: your target celebrity has highlighted your organization on social media. Now what? Surprisingly, there aren’t many resources available to guide you through this golden moment—so we created one. When a celebrity or person of importance shines a...
By: Jenna Soules Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill. Committing to CSR can transform a company's identity in the eyes of its shareholders. When organizations speak out about doing good,...
As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no signs of slowing down. However, there are a lot of misconceptions, unknowns and even fears regarding AI and its impact...