08 Dec Brand Growth: Can A Compelling Story Boost Your Likeability?

Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are and what they stand for, and they all have passionate audiences to boot. That’s in part due to their genuine brand story.

A compelling brand story conveys the history, purpose, and values of a company in a narrative that resonates with buyers and makes audiences feel emotionally connected. So, how do you create a compelling brand story that can boost your likeability and influence your brand growth? Just follow these tips:

1. Have A Proper Understanding Of Your Brand

What do you believe as an organization? What are your brand tenets that will stand the test of time? What is truly unique about your brand, and what does your voice sound like? The answer to these questions should include everything your company stands for, what you can offer to your clients, and what messages you want to send out. All of this requires honest introspection. To create an authentic story, your company should take a clear stand on a specific problem it intends to solve and be fully transparent about how you do it.

2. Have a Clear Vision

Once you understand your brand identity, now you have to stay true to yourself. The expert advice here would be not to sell yourself to people but rather explain to them who you are as a company, what has changed over the years, and what makes you unique.

3. Target Your Audience

Having a good story is great, but not knowing whom you’re talking to defeats its purpose. Research your target audience, understand their needs, fears, wants, and dreams – all from a genuine human level. Think about how you can improve your customers’ lives and how you can build a stronger relationship with them. This should be an ongoing process for as long as you plan on existing as a company.

4. Narrow Your Expertise

Once you’ve done everything above, now it’s time to pinpoint that intersection between your brand’s uniqueness and what your audience needs. The strongest brands are created this way. Focus on the narrowest definition of your expertise so you can become an authoritative voice on the subject which will eventually result in higher rankings.

5. Make It Simple

Keep your brand story simple – how can you tell the story and incite emotion? What problems is your company trying to solve? How did you succeed in doing so? Just make sure your story sounds like it’s an ongoing process that you’re always developing and growing.

6. Be Human

Taking a human approach is probably one of the most important steps. To connect with your audiences, you must embrace a brand persona. Imagine your brand as a person – what kind of person would it be? What voice would it have? All of this will help you enhance your brand story and strengthen your relationship with your customers.

Conclusion

As long as you are honest and to the point with your brand story, the audiences will recognize its genuineness and give your brand their support. This is the proof of quality – if your customers are talking about you and telling your story for you, then you’ll know your brand story is powerful. If you would like to learn more about creating a strong brand story, go to our blog page. If you would like a free consultation with NSPR, call us at (813) 865-3093.