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Seven Deadly Sins of Social Media

Seven Deadly Sins of Social Media

Curious as to how you're doing with social media? Check out our list to make sure you're not making any of these top six mistakes. 1.     Posting political point of views as the company / business page. Don’t mix business with politics over social media. You’re bound...

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Top Five Lessons About Listicles and How Your Expertise Fits in

Top Five Lessons About Listicles and How Your Expertise Fits in

There is major power within listicles. In case you’re wondering, list +  article = listicle, or simply, a story that summarizes points in a list format. Think, Top Five Ways To or Best Eight Vacation Spots or Six Things You Must Know About. Listicles are very popular...

How Evergreen Stories Can Boost Your Brand and Media Presence

How Evergreen Stories Can Boost Your Brand and Media Presence

How Evergreen Stories Can Boost Your Brand and Media Presence Nearly every organization has an evergreen story to tell. It may include a personal story of triumph over tragedy, a rags to riches scenario or an employee who truly makes a difference in the lives of...

Why Businesses Should Watch Every Move They Make During a Disaster

Why Businesses Should Watch Every Move They Make During a Disaster

Why Businesses Should Watch Every Move They Make During a Disaster As a PR firm, we’re help guide our clients with their communications strategy throughout the year. This includes times when there’s a natural disaster such as Hurricane Harvey, and now, Irma. How do...

Drama Shield…Activate!

Drama Shield…Activate!

Drama Shield...Activate! We are more than midway through a year that has become known for dramatic headlines, Internet trolling and PR crises. Social media has taught us more than ever this year that no company is immune from crisis. Small mistakes that were once...

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