Connecting strategy and audience for better results

Welcome to Our Blog

Drama Shield…Activate!

Drama Shield…Activate!

Drama Shield...Activate! We are more than midway through a year that has become known for dramatic headlines, Internet trolling and PR crises. Social media has taught us more than ever this year that no company is immune from crisis. Small mistakes that were once...

Don’t Let Quantification Be the Achilles Heel to Your PR Reporting

Don’t Let Quantification Be the Achilles Heel to Your PR Reporting

Don’t Let Quantification Be the Achilles Heel to Your PR Reporting Math. People either love it or hate it. For public relations professionals, we often fall into the bucket of ‘dislike’ because it can be difficult to quantify our efforts. For example, let’s say you...

Get the Picture: Social Media Photos Boost Engagement, Revenue

Get the Picture: Social Media Photos Boost Engagement, Revenue

Get the Picture: Social Media Photos Boost Engagement, Revenue When it comes to social media, we all know it’s a dog-eat-dog world. We spend our time testing what works and what doesn’t, launching monthly campaigns, contests and posts in hopes of increasing audience...

Don’t Fall For The PR Hype

Don’t Fall For The PR Hype

Don’t Fall For The PR Hype If you’re not a PR person, then you may not know just how intense, gritty, detail-oriented or time-consuming the job really is or how much strategy and big picture thinking is really required to achieve success The best PR professionals make...

Pin It on Pinterest

Share This
CONTACT US