15 Jan What to Do When a Celebrity Re-Posts Your Work?

So, it finally happened. That once-in-a-lifetime, blue-moon chance: your target celebrity has highlighted your organization on social media. Now what? Surprisingly, there aren’t many resources available to guide you through this golden moment—so we created one. When a celebrity or person of importance shines a spotlight on your organization, you have just minutes to act with a plan that maximizes the opportunity. Here’s how:

Step 1: Respond quickly and thoughtfully
Comment on their social media post featuring your organization. Your response should strike a balance—smart and appreciative without being overly brief or long-winded. Keep it personal and genuine.

Step 2: Follow them
It might seem obvious, but make sure you’re following their account. This simple action establishes a connection and shows gratitude.

Step 3: Engage with their audience
Monitor the comments on their post. This is a unique chance to interact with people who engage with the celebrity’s content. Thoughtful interactions can convert some of their followers into your own.

Step 4: Celebrate the moment
Create a dedicated social media post to amplify the highlight. Share your excitement with your audience, send an e-blast to your inside circles, and don’t hesitate to make some noise—this is worth celebrating!

Step 5: Pitch it to the media
Depending on the nature of the celebrity’s post, this could be newsworthy. Whether it’s a boost in visibility, a fundraising milestone, or another impactful outcome, consider crafting a press release or media pitch to spread the story further.

Step 6: Stay active on your own post
Monitor the comments on your celebratory post and respond to your followers. Engagement builds momentum and strengthens your connection with your audience.

While these steps are essential for making the most of the opportunity, remember to keep things in perspective. Avoid becoming overly focused on the celebrity or trying to manufacture a deeper relationship. Authenticity is key. Handle these moments with confidence and clarity, and you’ll be positioned to turn this fleeting highlight into a lasting impact for your organization.