14 Oct Becoming a Thought Leader: How to Cut Through The Noise

People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is the ‘loudest’.

Great thought-leaders we see in major media outlets or on LinkedIn have a brand coinciding with their voice and a few good attributes to make them successful.

Consistency: Thought leaders don’t have something to say once in a while and then emerge when they feel inspired; rather, they are consistent in their messaging and outreach. They frequently have a take on what is happening in their industry or about their mastered area of interest. They often write, record, or otherwise share their perspective on multiple platforms on a regular basis.

Passion: Think you must be the most qualified or at an expert level to be a thought leader? While thought leaders do have experience in their field, they often have a true passion for what they’re speaking about which enables them to have a unique view of things and an overall interesting perspective. Be enthusiastic first and explore your field of the subject which will better position you as a thought leader.

Originality: A good thought leader has a strong stance, or opinion, about news happening in their area of passion. They don’t repeat what other people are saying or what they’ve read; instead, they feel strongly and formulate their own opinions on subjects. This might even include an unpopular opinion or one that goes against the grain, and that’s okay.

Flexibility: Thought leaders that can take other subjects, news, or happenings and apply them to their field show greater flexibility and often results in a more unique voice and greater opportunities. Being able to speak about a subject that you may not be an expert in, but yet, you’re applying your viewpoint from the area of which you’re passionate will result in wider platforms and greater audiences.

Being a thought leader is a real responsibility. We can help you uncover your potential and aid with regular writing, consistent pitching of your articles, and greater media coverage including you as a thought leader.

Reach out to us for more information at (813) 865-3093.