01 Feb The Importance of Change in Social Media 2021

The Importance of Change in Social Media 2021

MeWe, Gab, and Rumble are just a few new names hitting the social media scene – and you will definitely want to take notice. Social media is quickly changing in 2021 and you will want to keep up with these changes so that your brand won’t be left behind.

Social media has proven itself as an extremely valuable marketing channel for businesses. Not only does social make it easier to reach customers, but it is also an incredible tool for converting interest into sales. 2020 was a very interesting year for social media. Many businesses and people were forced to move their operations to the digital world. Internet shopping has become more prevalent than ever as even older generations have embraced the use of digital communications.

But now we see a social make shake-up in 2021 and many are asking, ‘what do I do now?’.  Let’s have a detailed look at what benefits social media has to offer in the coming year.

Diversification For Your Brand

With millions of users adding new social platforms to their lives, there’s a lot of opportunities. Many people initially became nervous when users left social platforms like Facebook or Twitter to head to new social media, and marketers (like us) saw a silver lining.

We have new ways of communicating with more users by diversifying our outreach to include the traditional social platforms and the new. Don’t be shy. Create your business social account on MeWe, for example. There are lots of other brands on there that have taken the dive.

Building Brand Recognition

Use your brand colors, style and tone of voice consistently throughout your social media this year to boost your brand. One of the most important reasons to embrace social media is its brand-building potential. Social media gives you your own digital space to have full control of content, design, voice, and narrative. Not only are you in control of what goes on your page, but you are more likely to reach your target audience. Millions of people have confessed to taking the time to research brands on social media before making a purchase. In 2021, if you don’t have a regularly updated page with consistency, you are guaranteed missing out on a lot of potential business.

Enabling Good Communication

Doing business via social means that you have many more opportunities to start communicating with potential customers interested in your goods or services. Ensure your response rate is above 90% and that you have a chatbot to respond to queries. Social media can serve as a direct communication channel for both customers and businesses in a meaningful way. In addition to direct communication, social media has the additional benefit of sharing. Great content has the potential of becoming viral and generating tremendous interest. This year, gear up on your content.

Increasing Brand Loyalty / Brand Ambassadorship

Once a social media page gathers some followers, it benefits from having loyal fans and brand ambassadors. Every time you post something on your page, these people get the opportunity to share their experiences with your products or services. Positive feedback will inform other potential customers that your business is worth their time and money. People like to do business where they have other users verifying their positive experience. This year, ask a few people from your page to be a Brand Ambassador and earn special perks.

Cost-Effective Marketing

One of the most uneasy things about marketing is that perfect ROI on your efforts is never guaranteed. The last thing a business wants is to use thousands of dollars on advertising and only earn a fraction of the money back. This isn’t the case with social media as the only thing you’ll initially need is some social media marketing knowledge, creativity, and  time to spend on your page. It is important to note that there is a paid aspect of social media, but you are not required to use it to use a social media platform.

Increases Conversion Rates

Studies show that social media has the highest conversion rates. This can be attributed to social media’s unique role in our day-to-day lives. Unlike other marketing channels that seem to interrupt entertainment or activities, social media ads pop up in feeds without causing any inconvenience to users. In addition to that, these ads are usually tailored to the user’s search history and interests. This means that you are reaching people that are interested in the services or products you provide.

If you would like to learn more about social media, go to our blog page. If you would like a free consultation with NSPR, call us at (813) 865-3093.