28 Dec Understanding Social Media Analytics: What You Need To Know

Understanding Social Media Analytics: What You Need To Know

Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding of how social media works and how the platforms are vying for your attention (we recommend you watch if you haven’t yet 😊). However, if you yourself would like to have a greater understanding of your audience and what makes them ‘tick’, look no further as we break down how to understand social analytics and what you need to know.

Social media understanding of analytics is THE marketing tool you need to have to master social media. Every time you post on social platforms, data is generated. The data created by your consumers can help steer your social media marketing campaigns to big wins for your organization.

Social media analytics is your door to one of the world’s most prominent focus groups, where consumers talk about brands, products, customer service, etc. It helps you understand your audience when they’re online, their interests, and the best time to reach out to them. Analytics will help you better determine what social media platforms work for your product or service, and, last but not least, monitor your social campaigns.

Create Better Content

Being on social media is a must, of course, but you need to create content that attracts and inspires people; content that educates and engages. But how will you know whether or not your posts are working? Using social media analytics is collecting insights from social data based on which you can make informed decisions, thereby letting you know what is working for you.

How Does It Work?

Similar to Google, a social media analytics tool uses crawlers to collect public information from the Internet. A user first enters a search query, letting the platform find any instance of this query on the Internet. This includes social media channels such as Facebook, Twitter, and Instagram, as well as blogs, news websites, forums, and review sites. Depending on how you plan to use this data, the results can be compared with other business metrics such as website conversion, polling numbers, sales figures, and more.

Key Metrics

Here is a breakdown of some of the most critical metrics:

1. Mentions – This metric shows how often a particular word, phrase, or sentence is mentioned on social media and online.
2. Engagement – This metric displays how much engagement your post or a post surrounding a particular keyword receives (for instance, retweets/likes on Twitter, or likes/comments on Instagram).
3. Sentiment – This metric shows sentiment towards your company, brand, industry, social pages, or competitors.
4. Virality – This metric shows the speed at which a post is being shared and how it’s spreading online.
5. Visual mentions – This metric points out the number of times brand logos appear in photos posted online and on social pages.
6. Share of voice – This metric shows the proportion of discussion online about your business, brand, and trend or topics compared to similar topics.

Conclusion

Social media analytics is a perfect tool for finding the data you need fast and making a proper business decision. With it, you can store and analyze useful insights that can help you create better social media content. If you are new to the Social Media Analytics concept and would like to learn how to do efficient and effective analysis and reporting, go to our blog page. If you would like a free consultation with NSPR, call us at (813) 865-3093.