30 Sep 7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way

7 Exciting PR Habits to Incorporate to Grow Your Business the Right Way

If you own a small business, it’s high time to think about public relations (PR). Public relations is a vital part of the marketing process, often far more cost-efficient than traditional advertising with more ROI. By focusing on ways to improve PR strategies within your business, you can bring about numerous rewards, including better visibility, improved credibility, and stronger relationships with your customers and clients.

A good public relations strategy can lead to more sales and is especially valuable when you have a limited budget to advertise and publicize your products and services. With this in mind, here are seven simple ways to improve your public relations strategy and get your business noticed:

1. Be Your Own News Source

Who better to be in control of the news angles published about your company’s brand than you? That means you can write content, articles, blogs, social posts and even communicate with the media! You can do this! Don’t wait for the news to come to you…get out there and start writing (or get help to accomplish this). Think about newsworthy angles, topical trends and relevant information to craft your content around.

2. Write High-Quality Content

When creating compelling content in the form of a pitch or press release for your readers, make it succinct and solution-oriented. Focus on particular problems that your target audience is experiencing, offer the solution, and describe in detail how your company is involved. Also, ensure that your content truly speaks to your audience – avoid being overly salesy.

3. Be Real

Get real with video, stories, and authentic actions happening within your organization. This might be a brand new habit to develop, but set aside some time on your calendar to shoot some video of people talking about your business, product, or service, or actual events taking place. The more ‘real’ the better!

4. Keep Up With the Trends

To be seen as a trustworthy source of information and an industry leader, you should be familiar with the latest trends. Pay attention to what people are saying via trend sources, like social media, forums, industry reports, news, etc., to know what the top stories and themes are in your industry, and then create relevant content that shows your authority. This is a foolproof strategy that leads to scoring more features and publicized articles.

5. Work On Building Your Media Network

Pair up with reporters and journalists in your area of expertise and work on becoming a trusted source of information. This way you will build a reputation of an industry expert that provides valid information. Even if you watch out for a handful of reporters, you will make a big difference for your organization.

6. Do Social Media the Right Way

Social media is an extraordinary PR channel, and it’s cost-effective, too. Don’t allow your PR efforts to be focused solely on social advertising, however. Share your brand’s information via your social media posts with content, hashtags, trending topics and highlights of importance. Daily posts are preferred to really have your organization seen as a consistent resource. If a person gives negative feedback, make sure to attend to it immediately with a genuine reply, along with a confirmation that their issue will be promptly resolved.

7. Consistency is Crucial

There is no such thing as overnight PR success. Invest time and effort and map out a long-term PR plan that can help you distinguish your brand and position yourself as a unique provider in your industry. Stick to the plan and ensure that your core areas of PR are being handled effectively each month to really have your consistency provide great ROI. When you skip weeks or months, the momentum doesn’t have the same payoff.

Conclusion

Public relations are highly beneficial to business growth, so you should make it a cornerstone of your company’s marketing strategy.

If you need help to get good PR results or you would like to learn more, go to our blog. For a free consultation with NSPR, call us at (813) 865-3093.