26 Aug Major Benefits of Media Relations

In today’s highly competitive marketplace, media relations can deliver benefits unrivaled by any other marketing communication activity. Media interviews are a targeted way to reach a mass audience.

When appropriately executed, media relations can help your company succeed by building brand awareness, increasing credibility, establishing strong media relationships, and controlling a crisis. With this valuable tool, your business can reach new audiences (potential clients and investors) and become a recognizable name in your field of expertise.

Building a great media relations strategy doesn’t have to be a difficult challenge. This article aims to explain why media relations, and especially media interviews, should be a top priority if you want to grow your business.

What are Media Relations?

First of all, it’s necessary to point out that media relations and public relations are not the same. While public relations deals with a brand’s communication with the public, media relations deals with the brand’s communication with media outlets specifically. Media relations are used to broadcast the company’s message and story. The end goal of successful media relations is to get the company’s name in the media as often as possible.

Benefits of Media Relations

1. It Builds Brand Awareness – A great media relations campaign can help your brand grow its visibility among target audiences. A good media relations plan should include positive coverage in a variety of trusted media outlets, like newspapers, tv stations, websites, blogs, podcasts, etc.
2. It Increases Credibility – Consumers tend to be loyal to brands they have confidence in, so gaining the trust of your target audience should be imperative. Media coverage helps achieve this by promoting transparency, authenticity, trust, and credibility.
3. It Establishes Media Relationships – As much as you should go to the media, the media should also come to you. Suppose a certain reporter or an outlet knows you can provide expert information about a topic from your field of expertise. In that case, they will come to your company to get it, especially if they have previous positive experience interviewing the company’s spokesperson.
4. It Controls a Crisis – These media relationships are especially valuable in times of crisis. In such a situation, it’s important to send a statement to the media as soon as possible. And if you have an existing positive relationship with the media, you have a better chance of controlling the relayed message.

Media Interviews

Interviews are one of public relations’ most valuable tools since they can help grow business, credibility, authority, and respect. Being interviewed is a surefire way to get the word out about your business. But why is that so?

If you own a small or medium-sized business, you are likely struggling with finding an opportunity to tell your story on a regular, consistent basis. It’s one thing to create social media profiles and engage with customers, but it’s a completely different thing when someone else talks about you, offering third-party credibility.

If you would like to learn more about media relations and how interviews can propel your business into the marketplace, go to our blog page. If you would like a free consultation with NSPR, call us at (813) 865-3093.