02 Feb Getting Your Organization In the End Zone This Super Bowl Sunday

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Getting Your Organization In the End Zone This Super Bowl Sunday

It’s approaching Super Bowl Sunday and while many people are planning food, festivities and of course getting ready to watch the commercials, perhaps you may have been wishing for ways to be the Quarterback during the big event and drum up some revenue or awareness.

Have no fear; even though we’re only days away, here are some ideas your organization can implement to be a part of the ‘game’.

Get viral. Consider shooting your own Super Bowl commercial in the next 48 hours. Aim to record something that people would be very interested to watch (and share). You may even want to have ‘teasers’ or messages leading up to your Super Bowl video launch to get your market excited.

Promotion time. Get inspired to run a special Super Bowl promotion. Think about aligning it with football messaging and ensure it makes sense to your public. The more creative the promotion the better!

Let the Super Bowl work for you. Our group has worked with a Ford dealership in which we made our very own Super Bowl competition amongst two different Ford Mustangs. We came up with the graphics, messaging and launch and incorporated Hail Mary passes, football lingo, sports-talk, and some good old-fashioned fun! Letting the theme of the Super Bowl work for you is a smart way to feature your services or products.

Home field advantage. Have a special discount for people who stop by and do business or make a purchase online prior to the start of the Super Bowl. Getting people to visit your business, website or social media is a goal-line way to get people engaged with your company.

Become a commentator. Your organization can cheer on a team, comment on passes or plays, and even be involved with feedback about the Half Time performance via social media. This can be a great way for your business to have a voice during the big event and be noticed by millions on social media.

Challenge others. Host a friendly fundraiser with a complementing business or organization. Your organization can base it on the score of the Super Bowl, certain plays, an athlete’s performance or airing of a certain commercial. Tying a fundraising challenge with the Super Bowl is a great way to get internal players involved in the community as well as make an external impact on impressions of the public.

Touchdown time! Always make sure you’re adding up your score, or overall effectiveness of your Super Bowl marketing and PR efforts after the big game. This is the best way to gauge the success of your efforts and also to plan for upcoming events.

For additional Super Bowl or event-related ideas, feel free to give us a call for a free consultation (813) 865-3093.

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