Connecting strategy and audience for better results
Navigating the media landscape can feel like a bit of a maze, especially with social media swirling around and news popping up left and right.
A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch
Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process.
Today, we’re spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard
By: Jenna Soules Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill.
Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and
So, picture this: You’ve scored a big interview with a news outlet. You’re prepped, you’re polished, and you’re ready to impress. But then you remember
By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way
By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to
As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
