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Why Politics Can Mean Bad PR For Your Business

to something when she said to the family; but sometimes it’s pretty hard to escape both religion and politics around the water cooler when it’s overwhelmingly apparent in the news and affecting so many lives.
From a public relations perspective though, it’s best to avoid the topic of politics in the workplace. The subject is a very personal one, and sure, you’re entitled to how you feel (personally), but at work, you’re not paid (unless you’re a journalist or blogger) to share your point of view.

Get Pumped Up for Olympics and Your Bottom Line Will Thank You

Get pumped up for Olympics and Your Bottom Line Will Thank You

The Olympics have taken hold of many household living room televisions, mobile phones, tablets, and our hearts as we cheer on our favorite athletes and of course USA!

Now that the Olympics has been going for over a week, there’s still time to get pumped – and stay excited – and help benefit your business.

Wondering How To Connect With The Media? Get Emotional

Wondering how to connect with the media? Get emotional.
Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect with the media, you must think along these lines.

Back to School Can Mean Big Success for Your Business

August is here and for many of your clients, it’s also back to school with their families. Usually this time of year brings a growth spurt in company revenues as people are no longer on summer break. From a public relations and marketing perspective, this can be a very exciting time to explore some new strategies for your business.

Check Out Our Insight in the Wall Street Journal

Jennifer Vickery, chief executive, National Strategies Public Relations: “Vauxhall’s latest crisis has a combination of both good and bad in terms of the company’s public response. Starting with the good, Vauxhall’s video is heartfelt and appears genuine. Rory Harvey, chairman and managing director, expresses the company’s empathy for Zafira B auto owners and how seriously it is taking safety within their company.

Top 5 Branding Mishaps To Avoid

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Post: Top 5 branding mishaps to avoid” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When we think about great branding, these iconic images

Top 10 Marketing Efforts to Benchmark and Ensure Success

As we continue to explore the Mid-Year review, we wanted to talk about a few key topics. Exactly what are you measuring and most importantly how? So many people don’t measure or benchmark efforts throughout the year because the process is tedious, laborious, and can be a bit frustrating.

The Importance of Civil Responsibility is Paramount After Orlando Tragedy

The words ‘terrorist shooting’ are words that I never thought I’d write. I grew up in the mid 80’s and never had to worry about terrorism until 9/11. I’ve never had to fear going somewhere with large crowds, places like music festivals, nightclubs or Disney World for that matter.

How to Complete a Mid-Year Review

It’s that time again – time for a mid-year review!

Now is such an exciting time for businesses because you’re able to reflect on what you have accomplished so far for the first part of the year, and yet you’re still able to make adjustments to your plan to be even more successful for the second part of the year. Congrats to you on this opportunity.

The Lost Art of the Phone Call

It just occurred to me today when I had a very pleasant phone call that there isn’t enough of that in business today (especially healthcare, busy restaurants, and many other organizations).

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Being News Aware Isn’t Enough

Most organizations know what’s happening in the news. They see the headlines. They follow their industry. Their communications team probably gets news alerts and…

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