Connecting strategy and audience for better results
August is here and for many of your clients, it’s also back to school with their families. Usually this time of year brings a growth spurt in company revenues as people are no longer on summer break. From a public relations and marketing perspective, this can be a very exciting time to explore some new strategies for your business.
Jennifer Vickery, chief executive, National Strategies Public Relations: “Vauxhall’s latest crisis has a combination of both good and bad in terms of the company’s public response. Starting with the good, Vauxhall’s video is heartfelt and appears genuine. Rory Harvey, chairman and managing director, expresses the company’s empathy for Zafira B auto owners and how seriously it is taking safety within their company.
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Post: Top 5 branding mishaps to avoid” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When we think about great branding, these iconic images
As we continue to explore the Mid-Year review, we wanted to talk about a few key topics. Exactly what are you measuring and most importantly how? So many people don’t measure or benchmark efforts throughout the year because the process is tedious, laborious, and can be a bit frustrating.
The words ‘terrorist shooting’ are words that I never thought I’d write. I grew up in the mid 80’s and never had to worry about terrorism until 9/11. I’ve never had to fear going somewhere with large crowds, places like music festivals, nightclubs or Disney World for that matter.
It’s that time again – time for a mid-year review!
Now is such an exciting time for businesses because you’re able to reflect on what you have accomplished so far for the first part of the year, and yet you’re still able to make adjustments to your plan to be even more successful for the second part of the year. Congrats to you on this opportunity.
It just occurred to me today when I had a very pleasant phone call that there isn’t enough of that in business today (especially healthcare, busy restaurants, and many other organizations).
At National Strategies PR, we’re passionate about building brands. We spend countless hours consulting clients on ways to elevate their brands — and now; we’re taking our own advice.
We are midway through the year and it seems nearly impossible that time is passing by so quickly. You may have planned to grow your business by launching a new product or gaining new subscribers, but you haven’t had time to execute any of those good-intentioned initiatives you put on paper.
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
