Connecting strategy and audience for better results
January is a time to start fresh. With the turn of the calendar comes the opportunity to review practices and processes currently underway, and
The end of the year can be a very busy time in our personal lives with holiday gifts, parties, travel and celebrations. Often, this translates
In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a
Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the
If you were in a Spanish-speaking household, there’s no doubt that you know and love Walter Mercado. For those who don’t know this icon for
Every year at this time, forward-thinking businesses start planning for the year ahead. Budgets are considered, spreadsheets reviewed, forecasts are developed and analyzed. In the
You’ve done it! You’ve landed an interview to discuss a subject of great importance with you and your organization. Your hard work has paid off,
The numbers reported in July by the Pew Research Center were stark. Newsrooms, in newspapers, television stations, radio stations, and digital native organizations, are shedding
We hear from many C-level execs and marketing professionals that competing priorities can be one of their top frustrations. What seems important one quarter might
Exploring NEW Ways to Showcase Your Organization’s Announcement So you’ve tried sending press releases to media about your new hire or product and are frustrated
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
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1. Lead with the outcome, not the origin story. (Impact first. Back-story later. Journalists buy results, not résumés.) 2. 1 message → 1 proof…
