Public Relations

How to Make your Message ‘POP’ and Attract More Volunteers

When it comes to being in the nonprofit world, we know just how important it is to have the right amount of volunteers on-deck helping and supporting the mission as well as making the impossible actually happen!
A major fundraising event is around the corner and you need a large volunteer crew. As the event draws closer, you realize you don’t have enough hands to help. You panic and send out urgent emails and texts to family, friends and everyone else you know hoping to get enough volunteers to respond. Some do, begrudgingly.

September 8, 2016 No Comments

Talk, They Will Hear You: Winding Down the Year with Strategies to Boost Membership

Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.

September 1, 2016 No Comments

Turning Community Recognition into Brand Awareness: How to Get Greater Recognition for Your Community Efforts

Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired to get involved?

August 25, 2016 No Comments

We’re Hiring!

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: We’re Hiring!” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Job Title: PR Specialist Department: Public Relations Reports To: PR Director FLSA Status:

August 24, 2016 No Comments

Making Your Phones Ring More – Try These Simple Steps

Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with new customers or clients.
So, if you fall into this common category and want your phones to ring more, have no fear. Here are three simple steps to help you accomplish this.

August 24, 2016 No Comments

PR Crisis Test – Speedo, Ralph Lauren, Gentle Hair Removal, Airweave Mattress Company and Ryan Lochte

This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte.
Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio?

August 23, 2016 No Comments

Why PR Firms Must Get Serious About Their Clients’ ROI

At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even have formulas to help us calculate impact.
PR Firms have over the past few years (or decade) gotten the reputation of being able to deliver warm messages and community events, possibly even stellar media interviews, but at the expense of not being sure of the return on investment or quantitative impact for the client, if any impact at all.

August 19, 2016 No Comments

How to Use Holidays and Observances to Benefit Your Business

Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage.
Is our client a thrift store? No. Our client is a hospice and wellness health care group who happens to have estate items for sales at their thrift stores from patients/families who passed away or donated. All proceeds from purchases benefit the nonprofit organization.
So, want the scoop on how we got them media coverage and how to apply the same principles to your business? Here’s how you can use holidays and observances to your advantage.

August 18, 2016 No Comments

What Does Word Of Mouth Really Get You?

Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question.
That’s because word of mouth is elusive, intangible, and something you cannot directly control. Whether someone has a negative or positive experience with your business is the starting point of word of mouth and one area in which you can have some control, but beyond that, the whole point of word of mouth is that it is genuine, unscripted, unadvertised and credible.

August 17, 2016 No Comments

We’re Hiring!

Making Your Phones Ring More – Try These Simple Steps

PR Crisis Test – Speedo, Ralph Lauren, Gentle Hair Removal, Airweave Mattress Company and Ryan Lochte

Why PR Firms Must Get Serious About Their Clients’ ROI

How to Use Holidays and Observances to Benefit Your Business

What Does Word Of Mouth Really Get You?

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