Public Relations

Comprehensive PR strategies, tactics, and case studies demonstrating effective communication approaches across industries.

A No-Fail Plan for Growing Your Business

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Current State of PR & Marketing Survey 2016/17

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: Current State of PR & Marketing 2016/17″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Will you help us out by taking a

Why You Need an Editorial Calendar for Your Organization

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Three Unique Ways to Add More Video to Your Branding

Video makes communicating easier, and it’s one of the fastest and most effective ways to engage your audience. Staying ahead of the PR and marketing trends with video can be a challenge, so we’re helping you stay on trend with these three unique ways to add more video to your marketing. We’ve got three unique ways for you to add more video to your existing efforts while staying ahead of the PR and marketing trend.

How PR and Marketing is Changing in 2017 and What You Can Do to Jumpstart Your Plan

It’s official: now that we’ve reached November, we’re formally gearing up for the end of 2016 and even looking ahead to the start of 2017. But how are things changing in the PR and marketing world and how will they affect your business?
We’re here to help you in knowing what PR and marketing tools are shifting and what you need to do about it. There are new trends emerging and ways you can get a jumpstart to kicking off your success for 2017.

Are You Navigating Your Most Complex PR/Marketing Challenges Effectively?

In life and in the workplace, we all have challenges, right? Whether you’re having to justify PR and Marketing efforts to show ROI, trying to motivate various departments to get on board with new efforts or campaigns, working to generate new creativity among your team or having trouble finding enough resources or time in the day – we understand your pain.
We have worked with hundreds of clients and developed these quick tips to help you navigate your PR / Marketing needs effectively.

How to Tell if Your PR Agency is Working for You

You’ve got a PR team and they’re busy working their “magic.” But, you’re struggling to make sense as to whether their efforts in pitching, relationship building, social networking and being creative are working for your organization. Here are three ways to evaluate if your PR agency is working for you.

Getting Customers vs. Keeping Them – Why You Could Be Losing Business for Simple Reasons

Most of us know the business rule of thumb that it takes triple the amount of effort (or more) to attract and gain a new customer or client than just to manage the relationship and keep it going. So why are so many businesses losing customer’s loyalty so easily once they get them in the door? A new wave of business trends in our more digital age tends to cater to ‘disposable’ relationships where people change cell phone carriers, banks, and gyms for example to suit their needs at that moment.

How to Leverage What is Happening in the Media for Your Business

From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.

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