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Public relations fundamentals, industry updates, and professional development resources for communications practitioners.
If you were a child from 1996 to 2002, you’re probably well aware of Blues Clues and how Steve Burns played a role in your
The Importance of Change in Social Media 2021 MeWe, Gab, and Rumble are just a few new names hitting the social media scene – and
In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more
There are numerous aspects of PR, but one of the most critical tools is media relations or otherwise known as news interviews. Securing and executing
Understanding Social Media Analytics: What You Need To Know Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding
A strong brand identity doesn’t happen overnight. And it’s not enough to pick colors and make a logo. The art of creating a logo is
Nike. Toms Shoes. GoPro. Uber. Ben & Jerry’s. These are all examples of brands whose brand names alone conjure vibrant images of who they are
In the era of work-via-home or post-pandemic, most companies and employers are choosing to conduct interviews using video conference software, such as Zoom. Now, you’ve
In the age of COVID-19, Corporate Social Responsibility (CSR) has never been more important. You probably encountered the term Corporate Social Responsibility, but perhaps were
When it comes to building your company’s visibility and credibility, media coverage can be an extremely valuable, effective and efficient way to accomplish this. But,
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
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