Connecting strategy and audience for better results
Public relations fundamentals, industry updates, and professional development resources for communications practitioners.
TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the
When thinking about the most successful organizations in your industry, perhaps you see them in the news regularly, hear their commercials or see their billboards.
Brand awareness is essential for reaching out to new audiences and your existing clientele. But what do you do when you want earned media coverage,
People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is
By: Jess Stein, Social Media & Account Executive It’s Thursday—our favorite day of the week! Time to get SOCIAL! If you are a PR or
By: Jess Stein, Social Media & Account Executive Time for your social media shutdown, I mean run-down! Instagram and Facebook are back in the negative
By: Jess Stein, Social Media & Account Executive Guess what? It’s Thursday! Did you miss me? Time for your social scoop of the week! PR
By: Jess Stein, Social Media & Account Executive This Just In: It’s Friday-Eve! Time for Another Social Media Run Down! The holidays are quickly approaching.
By: Jess Stein, Social Media & Account Executive YouTube has changed its M.O. and has taken a step back from the videos and switched to
You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
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