Connecting strategy and audience for better results
Public relations fundamentals, industry updates, and professional development resources for communications practitioners.
News travels at lightning speed, and a well-prepared crisis communication plan is no longer a luxury—it’s a necessity. For Credit Unions, safeguarding the trust and
The Auto Financing Landscape: A Race Against Time (and how PR helps) When someone decides to purchase a new vehicle, the auto financing process often
Navigating Perfectionism Paralysis in MarComms: Tips for Effective Results In the world of marketing and communications (MarComms), the pursuit of perfection can be both a
Media relations is a high-stakes game where even the slightest mistake can snowball into a memorable blunder. Here are some funny, crazy, and cringeworthy mistakes
Grabbing the attention of national news outlets can sometimes feel like trying to catch a butterfly with chopsticks. But don’t worry! With the right tactics,
What comes to mind when you think of getting “national coverage”? Is it The New York Times, Good Morning America, or The Wall Street Journal?
It’s everyone’s dream – getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good
There’s nothing quite like the thrill of receiving national attention for a PR win! If you believe you have an excellent story but are finding
Hey there, social media enthusiasts! We all know how crucial a solid social media strategy is for brand success. But what sets the gold standard
As the temperatures rise, story ideas often cool off during the summertime. With schools out and families on vacation, things tend to slow down from
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
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