Connecting strategy and audience for better results
Public relations fundamentals, industry updates, and professional development resources for communications practitioners.
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: We’re Hiring!” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Job Title: PR Specialist Department: Public Relations Reports To: PR Director FLSA Status:
Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with new customers or clients.
So, if you fall into this common category and want your phones to ring more, have no fear. Here are three simple steps to help you accomplish this.
This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte.
Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio?
Just about everyone loves freebies – you know, the things that come free, sometimes unexpected, and usually desirable. That’s the same awesome feeling you can get by understanding some of the latest technology trends in PR, and here’s how.
At nspr, we’re always talking about our client’s ROI, or return on investment. When we start a campaign each month for our clients, we’re well aware of the tactics, deliverables, but also what we expect to achieve and how it impacts our clients. We even have formulas to help us calculate impact.
PR Firms have over the past few years (or decade) gotten the reputation of being able to deliver warm messages and community events, possibly even stellar media interviews, but at the expense of not being sure of the return on investment or quantitative impact for the client, if any impact at all.
Yesterday was National Thrift Store Day, and while many of you reading this may have not been aware of this, one of our clients was aware and we helped get them some pretty amazing media coverage.
Is our client a thrift store? No. Our client is a hospice and wellness health care group who happens to have estate items for sales at their thrift stores from patients/families who passed away or donated. All proceeds from purchases benefit the nonprofit organization.
So, want the scoop on how we got them media coverage and how to apply the same principles to your business? Here’s how you can use holidays and observances to your advantage.
Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question.
That’s because word of mouth is elusive, intangible, and something you cannot directly control. Whether someone has a negative or positive experience with your business is the starting point of word of mouth and one area in which you can have some control, but beyond that, the whole point of word of mouth is that it is genuine, unscripted, unadvertised and credible.
to something when she said to the family; but sometimes it’s pretty hard to escape both religion and politics around the water cooler when it’s overwhelmingly apparent in the news and affecting so many lives.
From a public relations perspective though, it’s best to avoid the topic of politics in the workplace. The subject is a very personal one, and sure, you’re entitled to how you feel (personally), but at work, you’re not paid (unless you’re a journalist or blogger) to share your point of view.
Get pumped up for Olympics and Your Bottom Line Will Thank You
The Olympics have taken hold of many household living room televisions, mobile phones, tablets, and our hearts as we cheer on our favorite athletes and of course USA!
Now that the Olympics has been going for over a week, there’s still time to get pumped – and stay excited – and help benefit your business.
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
See the impact strategic PR can have on your organization. Let’s discuss how we can deliver measurable results for you.
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
