Connecting strategy and audience for better results
Media relations strategies, press coverage insights, and tips for building strong relationships with journalists and influencers.
How Getting Interviewed on TV Can Blow Up Your Business (in a good way) Being featured as an expert on television might sound like it’s
The end of the year can be a very busy time in our personal lives with holiday gifts, parties, travel and celebrations. Often, this translates
In business, we often think in terms of Key Performance Indicators. Revenue growth, profitability over time and income sources and stability are but a
Why It’s So Hard to Write About Yourself or Your Business (and How PR Teams Help) Nearly everyone we talk with tells us about the
A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then
Media coaching is a truly important component of our clients’ overall success strategies. Ensuring our clients are fully prepared means they arrive at every interview
From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.
Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question.
That’s because word of mouth is elusive, intangible, and something you cannot directly control. Whether someone has a negative or positive experience with your business is the starting point of word of mouth and one area in which you can have some control, but beyond that, the whole point of word of mouth is that it is genuine, unscripted, unadvertised and credible.
Wondering how to connect with the media? Get emotional.
Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect with the media, you must think along these lines.
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
See the impact strategic PR can have on your organization. Let’s discuss how we can deliver measurable results for you.
Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
