Connecting strategy and audience for better results
Media relations strategies, press coverage insights, and tips for building strong relationships with journalists and influencers.
A compelling news pitch is a public relation professional’s ticket to securing great media coverage for clients. However, sometimes despite our best efforts, a pitch
Producers are the heartbeat of each show you see on air – they’re pretty important and yet many times they’re overlooked in the pitching process.
Today, we’re spilling the tea on a secret weapon that can help land you prime real estate in the news cycle: B-roll. Yep, you heard
By: Jenna Soules Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill.
Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and
So, picture this: You’ve scored a big interview with a news outlet. You’re prepped, you’re polished, and you’re ready to impress. But then you remember
By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way
By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to
As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no
It’s that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing
Crisis of the Week: When Oversight Failures Become a Leadership Reckoning What Happened The spark:A..
The acting head of FEMA resigned today after just six months. And now another acting..
When a major brand cuts ties, the fallout isn’t just contractual — it’s reputational. For..
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Connecting strategy and audience for better results. We plan, build, and protect reputations with measurable outcomes.
