General Business

It’s official: now that we’ve reached November, we’re formally gearing up for the end of 2016 and even looking ahead to the start of 2017. But how are things changing in the PR and marketing world and how will they affect your business?
We’re here to help you in knowing what PR and marketing tools are shifting and what you need to do about it. There are new trends emerging and ways you can get a jumpstart to kicking off your success for 2017.

Most of us know the business rule of thumb that it takes triple the amount of effort (or more) to attract and gain a new customer or client than just to manage the relationship and keep it going. So why are so many businesses losing customer’s loyalty so easily once they get them in the door? A new wave of business trends in our more digital age tends to cater to ‘disposable’ relationships where people change cell phone carriers, banks, and gyms for example to suit their needs at that moment.