Talk, They Will Hear You: Winding Down the Year with Strategies to Boost Membership
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.
