Empath Health
The nation’s largest hospice provider and a leading integrative healthcare entity is experiencing exponential growth through strategic acquisitions. Funding their brand remains top-of-mind among patients and capturing attention for important business announcements is paramount.
The Challenge
Empath Health, the nation’s largest hospice provider and a leading integrative healthcare organization, experienced exponential growth through strategic acquisitions and service expansion. With rapid organizational change, they needed to maintain brand visibility among patients, families, and healthcare providers while effectively communicating major business developments. The challenge was keeping the Empath Health brand top-of-mind during transformation while preserving their compassionate care reputation.
Our Approach
NSPR developed a comprehensive media relations strategy that balanced business growth stories with the human side of healthcare:
- Strategic media outreach to healthcare industry publications and local outlets
- Thought leadership positioning for executives on hospice care innovation
- Acquisition announcement strategies that emphasized expanded patient access
- Service expansion storytelling focused on integrative healthcare benefits
- Crisis-sensitive communications respecting the nature of end-of-life care
- Relationship building with medical reporters and healthcare journalists
Results
| 500+ Media placements across print, broadcast, and digital platforms | 75M+ Audience impressions annually | 50+ Thought leadership articles and expert commentary placements |
| 10+ Successfully communicated major acquisitions and partnerships | Featured Coverage in regional business journals and healthcare industry media | Increased Inquiries from families seeking services and strengthened physician relationships |
Impact
Strategic communications helped Empath Health maintain stakeholder trust and community confidence during significant organizational growth. The media coverage successfully positioned them as both a compassionate care provider and an innovative healthcare leader, supporting business expansion while honoring their mission of exceptional patient care.
