Orangetheory Fitness Afterburn
How strategic media relations helped a Tampa Bay fitness brand achieve market leadership and drive membership growth in a competitive landscape.
The Challenge
Orangetheory Fitness Afterburn operates multiple studios throughout the Tampa Bay Area and needed to increase brand awareness in a highly competitive fitness market. They sought creative strategies for local and national exposure to differentiate their studios and drive membership growth.
Our Approach
NSPR developed a comprehensive media relations strategy that went beyond traditional fitness promotions. We focused on:
- Authentic member transformation stories that resonated with audiences
- Community partnership initiatives and charity events
- Expert positioning of studio owners and coaches as fitness authorities
- Strategic broadcast segments showcasing workouts and training methods
- Lifestyle media features highlighting the Orangetheory experience
Results
|
150+
Media placements across broadcast, print, and digital platforms |
30M+
Audience impressions throughout Tampa Bay |
20+
Television workout segments on major local stations |
|
Featured
Articles in Tampa Bay lifestyle publications |
Measurable
Increase in studio traffic following media coverage |
Enhanced
Brand recognition driving membership inquiries |
Impact
Strategic public relations helped Orangetheory Fitness Afterburn establish market leadership in Tampa Bay’s competitive fitness landscape, successfully launching new locations and earning corporate recognition for marketing excellence within the franchise network.
