10 Jul Why Local Media Coverage Is Your Ticket to National News

It’s everyone’s dream – getting a story about your business featured on a major national news network. Programs such as the TODAY show and Good Morning America are the holy grail of media exposure, right? However, before you jump right to the big leagues, there’s an important step that you shouldn’t overlook – local media coverage. Here’s why starting small can lead to big things in the media industry.

Building Credibility and Trust

One of the goals of media coverage is to build credibility and trust for your organization, and what better place to start than right in your own community. When your local newspaper or TV station covers your story, it shows that your nonprofit or business is making a real impact. National news producers love a story with local roots because it comes with a built-in seal of approval. If your hometown believes in you, it’s a good bet you’re onto something worth sharing on a larger scale.

Creating a Track Record

Think of local media coverage as building your resume or portfolio. National news producers look for stories that have already proven themselves. By getting your story featured locally, you’re creating a portfolio of media appearances. This shows that your story (and your business) isn’t just a flash in the pan—it has staying power and interest. Plus, when local stories get shared online, they can reach an even bigger audience, making your story much more appealing to national outlets.

Making Friends with Journalists

Getting to know local journalists can be a game-changer. These are the folks who can help you understand what makes a great story and how to pitch it. Plus, they often have connections with national media. A nod from a local journalist can go a long way in catching the eye of a national producer. So, don’t underestimate the power of building these relationships—they could be your golden ticket.

Gaining Experience and Refining Your Message

Local media coverage is great practice. It gives you the chance to hone your message, get comfortable with interviews, and learn how to handle tough questions. By the time you land that national TV interview, you’ll be a pro. Confidence and polish go a long way on the big stage, and local media can help you get there. National producers also often ask to see videos of you in other outlets to get an idea of how you will perform on camera.

Showing Your Community Impact

National news producers and reporters love stories with impact. Local coverage allows you to showcase the real, tangible differences your organization is making in your community. These powerful narratives can be incredibly compelling when pitching to a larger audience. If you can show how your local efforts have broader implications, you’re more likely to catch the interest of national news producers.

Boosting Your Online Presence

These days, local media stories often go beyond traditional formats—they get shared online and on social media. This increased visibility can make a huge difference. National producers often do their homework online, and a strong digital presence, thanks to local coverage, makes it easier for them to find and be impressed by your story. National producers keep an eye on local news for stories that have the potential to captivate a larger audience. If your story is making waves locally, it’s more likely to get picked up nationally. What starts as a local buzz can quickly turn into national headlines, especially if it taps into larger trends or issues.

For nonprofits and businesses aiming for that national spotlight, don’t skip the local steps. Embrace these opportunities, and you’ll be well on your way to landing that national TV interview and sharing your story with the world.