Achieva CU wanted additional public awareness in a very competitive market. They have billboard, radio ads, television ads, but wanted to further their reach to the community while also showcasing the community service they were involved with.
Touch CU has a footprint in three states (Texas, Nevada and Michigan). They hired a consultant to survey the markets and speak to what their audience desired most. Community engagement and giveback was the answer. This resulted in the CU wanting to coordinate an effort that would unify all of its markets to help raise $1M to help fight hunger through donated member transaction fees.