The Early Learning Coalition of Pinellas County wanted to get additional awareness about VPK Enrollment and School Readiness. They were already doing paid social, organic social and digital ads. They wanted to explore additional opportunities.
Reach Out and Read, a national nonprofit leading the charge in promoting early childhood literacy and healthy early relationships for the past 35 years, needed to increase its media presence across all 50 states. To continue expanding its services to more children, the organization needed to find creative ways to position its message in the media.