28 Jan How to Attract New Customers EVERY Month This Year Using PR Tools

Starting the New Year often results in energized goals, ambitious plans and overall buzzing excitement. But like many New Year resolutions, the plans often fall short or lose momentum quickly as time passes.

At NSPR, we set goals for our clients to ensure the original momentum set forth at the beginning of the year lasts each and every month, and even exceeds expectations in desired results. How, you ask?

Easy, we work with each client develop an Annual Road Map and use innovative PR tools to implement these plans and get their messages heard. Here are some of our PR pro tips on how to accomplish this.

Annual Road Map Time. Open a fresh new document and list out each month of the year. Corresponding to the appropriate month, set aside ideas that you need to communicate for your organization. This organizes your thoughts but creates a plan so that your goals don’t go stagnant.

Pick tools. There are many PR tools to help drive awareness for your organization. Here are just some expert ideas to get you going:

–         Social media contest – choose a month on your annual road map to have some sort of social media contest. You can build graphics, messages, and most of all have fun doing this.

–         Create online videos – grab your phone or a high-quality camera and get started. Talk about a subject throughout the month that your organization has long wanted to get greater awareness.

–         Animated explainer video creation – there are a plethora of free software tools that you can create an animated video with relative ease. Pick a month where this makes the most sense for your organization.

–         Apply for awards – choose a few of the most prestigious or meaningful awards for your industry and ensure that they are well applied for during their respective months.

–         Champion a charity – pick a month to give back to a charitable organization that has impact, meaning or value to your organization. Get the whole workplace involved and get ready to feel great about it.

–         Plan an event – this can be either for your internal workplace, for the general public, for stakeholders or members, etc. The point is choosing a month to have an event ensures you’ll have proper time for planning, organizing and communicating for best effectiveness.

–         Appreciation for current customers, clients, or donors – plan an effort to show a bit of ‘thanks’ during a special month.

–         Create a workplace observance or holiday – get your corporate culture up-to-speed by making a day where everyone does something in unity, collectively, or even just as a staple of fun.

There are endless amounts of ideas, and if you’re like us, we often utilize a few of these each month to really get the creativity going.

Things you should be doing every month.

–         Content creation / blog writing

–         Social media posts

–         Press announcements and communications with targeted media

–         Messages with graphic design

–         Applying for awards

–         Sending out email marketing messages

Our team holds creative thinking sessions for our clients and has collaborative conversations to ensure we’re applying the most unique, creative, attention-grabbing and effective ideas. This comes with a lot of experience, thought, and understanding of their target markets.

Feel free to apply these ideas to your organization and get the ball rolling. If you need additional help or would like a pro to collaborate with you on annual PR development, just give us a call (813) 865-3093.