02 Jul Amplify Your Story: Creative Approaches to National Media Coverage

There’s nothing quite like the thrill of receiving national attention for a PR win! If you believe you have an excellent story but are finding it difficult to secure national coverage, it’s possible that you may be focusing on the wrong type of media. While getting featured on shows like the TODAY Show and Good Morning America is a great goal, there are many other options for national exposure. This blog explores alternative strategies for obtaining national coverage for your story. National Radio Shows

Radio is a powerful medium that reaches millions of listeners daily. National radio shows like NPR’s Morning Edition can amplify your story significantly. Major cities will often have a hub of on-air talent and producers putting together shows and segments, but their stories don’t always stay local. The key here is finding a national angle your company, nonprofit, or client can speak to. It could be about homelessness, mental health, or grief, for example. Put together a timely pitch and your local story could land coverage in national radio segments!

Some things to do ahead of pitching radio shows:

– Research the Show: Understand the format, audience, and type of stories they cover. This will help you tailor your pitch effectively.

– Highlight the Human Element: Radio thrives on stories that resonate emotionally. Focus on the human impact of your story.

Leverage Social Media

While not a traditional media outlet, social media platforms are instrumental in getting national coverage. Journalists and editors often scout social media for story ideas. Utilize platforms like X, LinkedIn, and Instagram to post about your story then tag relevant journalists and media outlets. You can also build relationships by commenting on and sharing their work. This will increase your visibility and credibility.

Look for National Segments Through Local News

The backdoor into national news could be through a local television affiliate. Many broadcast corporations with TV stations in multiple markets have segments that run in all of their cities. Scripps News is known for recording segments with national reporters that air on local stations. Tegna has local and national “Verify” teams looking into and reporting the truth about viral trends on social media – those stories air on stations nationwide.

National Streaming Shows

ABC, CBS, NBC, FOX – all major networks have 24/7 online streaming airing stories and segments. This requires a team separate from the television side. Take some time to watch online during the day and look for segments or opportunities that might be a good fit. Many have segments dedicated mental health, parenting, finance, or even feel-good stories. Personalize your unique pitch to fit their topical segments, like “this would be a great conversation for your Mental Health Matters segment,” that will attract their attention.

Digital Media Outlets

Digital media outlets offer endless opportunities for national coverage. Websites like HuffPost, BuzzFeed, and Vice have massive followings and are always on the lookout for compelling stories. When pitching to these outlets, make sure you not only target the editors but also look for the reporters who write about your topic. This might include freelance writers who write for a variety of publications.

Podcasts

Podcasts are a rapidly growing medium with a wide-ranging audience. Many podcasts have loyal followers and can provide significant exposure to your story. To leverage podcasts effectively, look for ones that align with your story’s theme. Whether it’s health, technology, business, or lifestyle, there’s a podcast for every niche.

Securing national media coverage can be a game-changer for your story, providing the exposure and credibility needed to make a significant impact. Just because your pitch doesn’t get picked up by major networks or publications like the New York Times, securing national coverage can look different and still be a win!