25 Mar The Timely Factor – Making Use of the Season

Whether it’s March Madness that you’re into or the Spring season itself, there’s a lot going on this time of year and we want to explore the topics that your brand can be utilizing to ensure you’re getting the most out of the ‘timely factor’.

The timely factor refers to capitalizing on current events, observances, holidays, news, and more. Brands that are successful are moving proactively ahead of schedule to have everything planned out on what communications they will have to expand on the timely factor.

So many businesses come to our firm to talk about how they keep missing the mark on important opportunities and they just aren’t sure how to break out of the rut. We’re here to help with these easy to use tips:

1. Create a road map. You’ll find that we mention this tip in many of our articles. There’s a reason for that. You’ll never know where to go if you don’t have things planned out. Just simply start with jotting down the most important topics for your organization and place them in appropriate months or times of year.
2. Think about your messaging and communications vehicle. Do you want to see a boost on social media? Or perhaps your business really wants to get media coverage for doing something special? You can gain more traction by pairing your goals with the timely factor to ensure a greater outcome of success.
3. Do the heavy lifting (ahead of time). You will want to ensure that your message is written out, graphics are designed, schedules are planned, etc. ahead of time. You don’t want to be stuck working on March Madness graphics during the sports fun.
4. Past, present and future spectrum. Consider having a pre-promotion plan explaining your message, then the actual rollout, and of course a post plan. Staying on the theme of March Madness, for example, you’ll want to tell your audience that your promotion is coming up and when. Then you’ll need to rollout your promotion. Last, you can consider a post-promotion and how you will measure results.
5. Don’t be afraid to step outside the lane. Your organization doesn’t need to stick to the obvious observances or themes. Have fun on National Ravioli Day, despite that your brand has nothing to do with food, for example. You can surprise and engage your audience in unique ways by stepping outside the obvious and exploring ways that will differentiate your business from competitors.

Need help with the timely factor? Give us a call at (813) 865-3093.