25 Feb The Actions to Take to Keep Customers Happy in 2019 – And How to Learn Them

Why These Four Tips Will Affect Every Customer You Have

Even in a strong economy, smart businesses are always working to grow new revenue streams, increase profit margins and build up cash on hand. For many businesses, this means an intense focus on sales, and often it’s this side of the house that demands the most attention and resources.

But did you know that it costs five times as much to attract a new customer than to keep an existing one?

The drive for new business can send expenses skyrocketing. You need to fuel that advertising budget, revamp your website, invest in email and direct mail marketing, and your social media focus needs to be stronger than ever, often with sponsored content. Let’s face it, it’s time-consuming and expensive to attract, and sign new clients and customers.

Your loyal existing customers, on the other hand, are more likely than new customers and clients to try new products and spend more for services as compared to new customers. They’ll do so while costing you less to market and sell them.

So why don’t we take a look at how you can keep your customers happy, saving you money and time.

Nurture Your Relationship: It’s critically important that you remain top of mind for your existing clients and customers, and that you continue to understand their concerns and motivations.

• To stay fresh in your customers’ mind, send them a monthly newsletter with updates on your business and show your appreciation.
• Maintain two-way lines of communication with your clients and customers. You simply can’t over communicate. Be willing to listen – and to change – based on the feedback you receive.
• Depending on your business, send them a small token of your appreciation on a regular basis. This is a better idea if you have many clients, instead of thousands of customers. But even large enterprises can make this happen for customers through membership incentives.

Be Present: Customers leave you when they believe you don’t care about them. Keep the communication channels open – particularly through social media and the web, offer superior customer service, and make your brand friendly and approachable at all times.

The Star Review: Encourage your existing customers to give you a review on your website, Google, LinkedIn, Yelp, or anywhere they can put a good message in for you. Happy repeat customers are more likely to promote your brand with others.

Step Up Your Social: Build and leverage a strong social media presence. Create content that allows you to engage with your customers, address their questions promptly, share their stories (those who mention your brand) they will share yours, be a social media superstar!

Building on what you have is the best, cost-effective way to meet your revenue and profit goals. Gaining new customers is much more arduous. Remember, public relations and marketing professionals can help you build on or create new customer relationships. At National Strategies Public Relations, we help businesses strengthen and maintain relationships with the markets they serve. We’d welcome the opportunity to do the same for you.