29 Mar Navigating the Madness: Why You’re Not Getting the Media Interview You Want

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: Part three series of Navigating the Madness: Why You’re Not Getting the Media Interview You Want” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Media Madness: Why You’re Not Getting the Media Interview You Want

You have this amazing topic and story. You feel this is definitely something the news should be covering, right? So why aren’t you getting the media interview you want? The devil is in the details – and your writing.

Story time. Sometimes we know the story, but when we put the details together in writing, or even verbally, the waters get a bit muddy. Think about the famous ‘elevator pitch.’ Summing up an introduction in a short time is successfully pulled off daily and has been for many for years. So, why would your ‘media pitch’ be any different? Think about your story as that elevator pitch—a condensed version of the longer story—but with compelling one-liners. You may find this makes the difference between your pitch hitting the trash or hitting the headlines. So, where do you begin?

Benefit. How does your story benefit others? Turn on the news, and you will likely see compelling stories that make you want to tune in and watch. Why is that? Somehow the story probably affects you, your community, others around you, etc. Make sure to emphasize this benefit.  How does your business, service or product help others? Get to the core of that message, and be sure to include that in your media pitch.

Magic. The media receives hundreds, and some receive thousands of pitches daily. They have tight deadlines and a tough, fast-paced job. They want to get the best stories out and looking for the ‘magic’ is a piece of that process. Does your story include someone whose life has changed in a significant way? What other component can you find that adds a bit of ‘pow’ to the pitch? For example, a grand opening of a tech company probably isn’t news in itself; however, if that grand opening means new jobs, solutions for the community and perhaps how someone’s life has changed by landing the dream job, then your story, will make a more compelling and much better news pitch.

Take these three tips and score your next media pitch. Still not sure where to start? Give us a call (813) 865-3093.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]