02 Mar Navigating the Madness: Getting Media Interviews

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Navigating the Madness of Getting Media Interviews

Achieving media interviews can be a frustrating thing. We often hear from businesses saying they don’t know whom to reach out to and their press releases are not getting attention despite their best efforts, yet they feel they have an excellent story which others need to hear.

If you fall into this category, we understanding it can be quite maddening. In fact, many people give up on media efforts altogether after the third attempt without success. After all, we know how much time is put into telling your story.

At nspr, we achieve media interviews for our clients on a daily basis; and we see the success and benefits it brings to their organization. That’s why we’re happy to share with you how to overcome the most common Media Madness frustrations once and for all! .

Not sure what to include in the writing. Write your attention-deserving message out like a story for starters. Really get descriptive, point out how it benefits others, how your organization touched the hearts of people, or how someone’s life was changed for the better. Get into the ‘magic’ of the story. Avoid having your story be too fact-driven without the emotional component attached. Facts are important and must be included, but they should be at the same ratio as the emotional component.

Not sure whom to send your story. We get it. That’s why our staff as well as other PR companies spend every day working on this task alone as full-time jobs. But that doesn’t mean you can’t achieve the success you’re desiring. Start with a handful of reporters that you think align with your story or that you’re well familiar with. Reach out via email or even on social media. Feel free to mention if you’re a fan of a recent piece they ran or a regular segment of theirs..

Not sure how many people to contact. We know you want your story to be heard, and it might seem like sending your piece to as many people as possible is the best idea. However, we’re here to recommend doing the exact opposite. Less is more in the case of spreading your news to media. Really target reporters who report on your industry or field. Don’t mass ‘blast’ or send your story to hundreds of people who may or may not cover certain types of news. This often frustrates the media who aren’t able to run your story.

Not sure if you are writing to media’s standards. We understand that sometimes people struggle with how to write their story or press release. You might be thinking, ya that’s me! The media refers to the format of writing as Associated Press (AP) format. Google AP format and aim to have your writing be as perfect as possible in matching this style of writing. Why, you might be asking? Because it helps the media have less editing and changes to make, therefore, they might be more inclined to pick up on your story due to the ease of the process. No one wants to start a seemingly difficult project when you have a ton of other deadlines and tasks pressing. Ensuring your writing format is on-point is a way to help ‘seal the deal’ with the media.

We love when we see our clients in the media regularly, knowing their phones are ringing, social media engagement is climbing and revenue is booming for them. Media can be one of the greatest tools for businesses to grow, expand their message and reach a large number of those whom they are targeting. Let the media work for you and get through the ‘madness’.

For help in this area, give us a ring! (813) 865-3093.

Want to know more tips on writing a press release? Download our free guideline to writing press releases here.

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