23 Feb 5 Ways To Create Marketing Content Your Audience Will LOVE To Read

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5 Ways To Create Marketing Content Your Audience Will LOVE To Read

You know when you’re scrolling through your news feed and that occasional article catches your eye so much that you click to read more? Great, right? Have you ever been frustrated with your own marketing content because you were striving for ways other people will love to click on your article to read more?

Here are a few quick tips on creating read-worthy content that will stop your audience in their news-feed scrolling tracks.

1. Get personal. Sharing a personal story, either from yourself or someone within your organization, is likely to be more read than general content. People relate to other people. Reading someone else’s story helps your audience relate, feel as though they’re not alone with a similar experience and therefore, trust your brand.
2. Get resourceful. People like resources. They especially like them when they’re free. There should be ‘no strings attached’ in that people don’t need to make a purchase in order to receive your helpful information. The goal to get them reading your content is to turn them into a paying customer because they find your organization understands their pain and therefore they want to do business with you. Don’t be afraid to share some trade secrets in your resources; they often pay off in the end.
3. Get timely. Everyone enjoys reading content in their news feed or email boxes that pertains to timely events or trends. Don’t be late to the game in sharing your information and missing the mark on great content. Be ahead of the curve by paying attention to your industry news, worldly events, local happenings and more.
4. Get visual. Great graphics can make a big difference in your audience loving your content. Having graphics that offer some kind of personality, level of intrigue and feature people are usually the highest in terms of readership. Don’t quickly skim through your image data bank; make sure your images are well thought-out and provoke the feeling you’re intending. Also, ensure your images are branded with your company information as well.
5. Get funky. Yup, you read that right. Marketing content should be fun, out-of-the-box writing, and actually help the reader. Think of new ideas, unique approaches, and well, funky new takes on the old ways of doing things. People love content with some fun, easy-to-read and is clear; but they also enjoy content that is a bit different and not dull.

We hope you love this content and that it helped provoke some thoughts for your next marketing content.

For a free consultation with experts at National Strategies PR, feel free to give us a call at (813) 865-3093.

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