16 Feb Non Profit: 10 Impactful Marketing Words You Need To Be Using

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: 10 Impactful Marketing Words You Need To Be Using” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

10 Impactful Marketing Words You Need To Be Using

Do words have an impact on marketing your non profit? Of course! Using the right messaging can be the difference between your cause being perceived by your audience as valuable or being missed out altogether.

Here are 10 impactful marketing words to implement throughout your messaging today.

1. Guaranteed – This word minimizes risk in donors minds and tells them they are making the right decision by getting involved in your organization.
2. Value – If a prospect feels they know that their donation or volunteer time is really going to a good cause (aka value), you should see an increase in community support. Be sure to showcase the value to your audience. Share pictures and stories of how you’ve helped real people!
3. You – This word really speaks to the reader showing them you have them in mind. Be sure to speak directly to your reader but also address what is likely important to them as well (i.e. how your non profit really makes a difference).
4. Proven – Many people will delay or hold-off on getting involved unless they know other people have given your non profit a thumbs up. People want to know your organization does what it says it will do!
5. Act Now – A limited time offer for a special pricing for a fundraising event, for example, is a way to get people motivated.
6. Discover – This is a good teaser to promote exactly how other’s lives will be touched by your organization. People love discovering new things and early adopters often fit into this category.
7. Best Sellers – This marketing phrase assumes that the product or service has been vetted to your audience’ liking and reduces effort to achieve trust among customers and your business.
8. More – A great catchphrase if your product offers more benefits than your competitors. Get to know what differentiates your business and go for this catch phrase!
9. Instant – This phrase makes the appealing promise that your audience doesn’t have to wait. Because, well, who likes waiting anyway?
10.  Love – Communicates powerfully that your product or service is emotionally rewarding and lasting.

There is psychology behind the successful words we use to build trust and guarantee results. It’s important in all your marketing efforts to ensure your wording is impactful and truly reaching the results you desire. Download our free Impactful Wording Checklist here: Impactful Wording Checklist

For a free analysis of your current marketing plans, contact National Strategies Public Relations at (813) 865-3093 and info@nspublicrelations.com.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]