16 Feb 10 Impactful Marketing Words You Need To Be Using

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10 Impactful Marketing Words You Need To Be Using

Do words have an impact on your marketing? Of course! Using the right messaging can be the difference between your brand being perceived by your audience as valuable or being missed out altogether.

Here are 10 impactful marketing words to implement throughout your messaging today.

1. Guaranteed – This word minimizes risk in consumers’ minds and tells them they are making the right decision by buying your product or service.
2. Value – If a prospect feels they know the quality of your product, there are no surprises. Be sure to showcase and explain the value for your audience.
3. You – Showing how a benefit or feature of your product or service will help your audience specifically is engaging. This word really speaks to the reader showing them you have them in mind.
4. Proven – Many people will delay or hold-off on purchasing unless they know other people have given your business a thumbs up. People want to know your business does what it says it will do!
5. Act Now – A limited time offer or the delivery of your product or service combined with the promise or opportunity of speed is important. Local grocers and now some retail stores provide home delivery within an hour for an affordable cost.
6. Discover – This is a good teaser to promote items that may not be specifically searched for but are within the bucket of a customer’s wants and needs. People love discovering new things and early adopters often fit into this category.
7. Best Sellers – This marketing phrase assumes that the product or service has been vetted to your audience’ liking and reduces effort to achieve trust among customers and your business.
8. More – A great catchphrase if your product offers more benefits than your competitors. Get to know what differentiates your business and go for this catch phrase!
9. Instant – This phrase makes the appealing promise that your audience doesn’t have to wait. Because, well, who likes waiting anyway?
10.  Love – Communicates powerfully that your product or service is emotionally rewarding and lasting.

There is psychology behind the successful words we use to build trust and guarantee results. It’s important in all your marketing efforts to ensure your wording is impactful and truly reaching the results you desire.

Download our free Impactful Wording Checklist here: Impactful Wording Checklist

For a free analysis of your current marketing plans, contact National Strategies Public Relations at (813) 865-3093 and info@nspublicrelations.com.

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