22 Sep How to Leverage What is Happening in the Media for Your Business

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog: How to leverage what is happening in the media for your business” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

How to Leverage What is Happening in the Media for Your Business

From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.

Taking industry-related national headlines and making them local. This is all about making your company relevant in a sea of national news. You may be asking how to do that. One way is to read the headlines in your industry, and then develop a stance with key message points or offer insight or perspective that would be new to reporters. Make sure that the position you take is on behalf of your business and not your personal feelings. You can also write an Op-Ed for your local paper or draft social media posts to get your message out to your audience, for example.

Look for national news opportunities for your business to comment. Let’s use the Wells Fargo scandal as an example. You may not be in the banking industry, but you have the credentials and expertise to provide commentary about safe measures to take to ensure information isn’t falsified, customer information is protected and how companies can apply best practices in an effort to avoid internal breakdowns that can cause a crisis. This is a great way to take something non-industry related and expand upon it in terms of best business practices.

Value the Trades. Your business may need to reach consumers directly, but don’t miss out on opportunities to be featured in industry trade publications to accomplish your goal. Comment, offer valuable data or personal stories about an industry-related hot topic, and you’re likely to earn a spot in the publication. You can then showcase your expertise and reach your intended audience by posting such news links on your social media and website.

So, are you ready to take a leap in leveraging media for your business? If so, feel free to contact us through our website www.nspublicrelations.com.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]