08 Sep How to Make your Message ‘POP’ and Attract More Volunteers

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How to Make Your Message ‘POP’ and Attract More Volunteers

When it comes to being in the nonprofit world, we know just how important it is to have the right amount of volunteers on-deck helping and supporting the mission as well as making the impossible actually happen!

A major fundraising event is around the corner and you need a large volunteer crew. As the event draws closer, you realize you don’t have enough hands to help. You panic and send out urgent emails and texts to family, friends and everyone else you know hoping to get enough volunteers to respond. Some do, begrudgingly.

That’s why we’re talking about messaging and how to really attract engaged volunteers so that your mission can further help others. You may vow to strategize a plan that attracts happy brand ambassadors to your organization but the question is: how do you accomplish such a feat?

Making your message ‘pop’ might sound harder than it is. Try these three proven and powerful PR techniques and watch your volunteer base thrive.

Stop asking for their help. Yes, we said it. This simply means to skip asking for their time and money and start educating them on how your organization makes a difference. The ‘ask’ of course is implied in the message and comes across much stronger due to the nature of educating prospective volunteers and your volunteer veterans. Tell them how they can have an impact on people’s lives, the environment, and the community. People tend to act on their feelings or emotions and help when it is clear to them exactly how they are making a difference, and also exactly what they need to do. Ensure your communications reflect this perspective on all fronts from your website to social media.

Create roles with titles. Creating roles with titles not only clarifies and defines the volunteer description, need and output, but they also help people become engaged and feel as though they’re a part of something. Generically labeling someone a volunteer is typical, but people with roles tend to fill those shoes better and live up to their title. Plus, this starts to set apart different levels of engagement among volunteers, helps with written descriptions, and also their own resumes.

Get personal. Whether your organization has hundreds of thousands of volunteers or simply a handful, make it a priority to personally interact with each person who helps you carry out your vision. This means truly thanking them for their time, writing a letter of appreciation, acknowledging and tagging them on social media or picking up the phone occasionally to personally thank them for their efforts. Some organizations send ‘thank you’ gifts ranging from costly glass ornaments to certificates to their longtime volunteers, but the best way to make your message really pop is to make it memorable and personal. In the end, you’ll get a dedicated volunteer and they’ll benefit from a rewarding experience that makes them feel good on the inside and out.

For more assistance with your nonprofit’s communications and attracting volunteers, donors or helping further your message in the media, feel free to contact us at www.nspublicrelations.com.

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