25 Aug Turning Community Recognition into Brand Awareness: How to Get Greater Recognition for Your Community Efforts

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Turning community recognition into brand awareness: how to get greater recognition for your community efforts

Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired to get involved?

This is where you come in to the equation. If your business plan consists of a philanthropic component—and it should—and you’re doing spectacular things to help others, you should be getting the recognition you deserve. If you’re not, we can help you. Our proven-to-work simple strategies can help boost your recognition, which builds and supports brand awareness and sales so that your organization can keep helping others. It’s a great cycle!

Sharing on social media must be real. The best examples of businesses earning recognition for their community support are when they use impactful or meaningful photos that spark an emotion. These businesses don’t just post a professionally designed flyer, they post real photos of their employees with their hands busy in the community. Seeing the faces of those involved helps the audience connect. Millennials, in particular, are so into things being ‘real’ that this additionally speaks to them (therefore, supporting many audiences you’d likely want to reach).

Community efforts must be genuine. There’s nothing worse than an organization that half-heartedly supports the community with lackluster passion and ROI in the forefront of their thinking. Supporting the community, and in turn getting recognition for such, happens when people truly care about a cause. ROI is important, but if it is the reason to support a cause, your audience will know. Motivate your executive team, and everyone in the organization, to understand the importance behind the cause you’re supporting and you will see much better results.

Knowing who you’re supporting must happen. So many businesses start an effort to support a cause without ever picking up the phone and connecting with the nonprofit, community group, or people involved. This goes back to being real and genuine. The best results occur when you partner your efforts with the group you’re helping. We recommend really getting to know the cause, the people, their stories, how exactly you’re helping them and what kind of impact you’ll be making. With this information, you’ll see an increase in partnership, awareness, recognition and passion.

For more information about how to further your recognition for your community efforts, reach out to us. Visit www.nspublicrelations.com.

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