Storytelling is a powerful tool in public relations (and one of our favorites). A compelling story can capture your audience's attention and help your brand stand out in a crowded market. In this blog post, we will discuss how to find stories within your organization...

One of the biggest challenges in public relations agencies is measuring the effectiveness of campaigns. Unlike other forms of marketing, it can be difficult to tie PR activities directly to revenue or other key performance indicators (KPIs). However, measuring the impact of your PR efforts...

  TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the House Energy and Commerce Committee. So, as our federal government reviews the social platform, what should businesses do if they’ve launched...

People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is the ‘loudest’. Great thought-leaders we see in major media outlets or on LinkedIn have a brand coinciding with their voice and...

By: Jess Stein, Social Media & Account Executive It’s Thursday—our favorite day of the week! Time to get SOCIAL! If you are a PR or social media pro, you know the importance of scheduling tools. How would we survive without them?! Well, Instagram must feel the same...