Connecting strategy and audience for better results

07 Mar

Posted at 18:04h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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It's that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing to join the conversation. On March 8th, this day is dedicated to celebrating the achievements of women. However, amidst the...

02 May

Posted at 13:26h in All Blogs, Community, Community Service, Media Relations, PR, Press Releases, Public Relations, Social Media, Social Responsibility by
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In recent years, consumers have become increasingly concerned and loyal to brands that care about the impact of businesses on the environment and society. As a result, companies prioritizing sustainability and corporate social responsibility (CSR) continue to gain an edge in the market. However, it's...

25 Apr

Posted at 06:15h in All Blogs, PR, Public Relations, Social Media, Uncategorized by
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Storytelling is a powerful tool in public relations (and one of our favorites). A compelling story can capture your audience's attention and help your brand stand out in a crowded market. In this blog post, we will discuss how to find stories within your organization...

07 Apr

Posted at 17:37h in All Blogs, PR, Public Relations, Social Media, Uncategorized by
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One of the biggest challenges in public relations agencies is measuring the effectiveness of campaigns. Unlike other forms of marketing, it can be difficult to tie PR activities directly to revenue or other key performance indicators (KPIs). However, measuring the impact of your PR efforts...

28 Mar

Posted at 17:47h in All Blogs, PR, Public Relations, Social Media, Uncategorized by
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  TikTok is under scrutiny for national security reasons and just recently, Shou Zi Chew, the CEO of the social media giant, testified before the House Energy and Commerce Committee. So, as our federal government reviews the social platform, what should businesses do if they’ve launched...

14 Oct

Posted at 18:42h in All Blogs, PR, Public Relations, Social Media, Uncategorized by
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People who are thought leaders have a strong voice, keen insight and meaningful perspective. But those qualities don’t necessarily happen overnight and because someone is the ‘loudest’. Great thought-leaders we see in major media outlets or on LinkedIn have a brand coinciding with their voice and...