Connecting strategy and audience for better results

23 Apr

Posted at 17:33h in Community, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
0 Likes

By: Jenna Soules  Corporate Social Responsibility (CSR) is more than just a fancy phrase to add to your reports or a symbolic gesture of goodwill. Committing to CSR can transform a company's identity in the eyes of its shareholders. When organizations speak out about doing good,...

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
0 Likes

Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
0 Likes

So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
0 Likes

By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....

26 Mar

Posted at 17:03h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
0 Likes

By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to remain impartial face rising concerns about their business accounts and marketing efforts on this platform. Recent events have sent shockwaves through...

12 Mar

Posted at 21:27h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
0 Likes

As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no signs of slowing down. However, there are a lot of misconceptions, unknowns and even fears regarding AI and its impact...

07 Mar

Posted at 18:04h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Media, Social Responsibility, Strategy by
0 Likes

It's that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing to join the conversation. On March 8th, this day is dedicated to celebrating the achievements of women. However, amidst the...

28 Jun

Posted at 17:10h in All Blogs, Business, Marketing, Marketing Metrics, Media by
0 Likes

Data-driven PR approaches have emerged as game-changers, reshaping the way campaigns are planned, executed, and measured. Gone are the days when PR professionals relied solely on intuition and guesswork to make strategic decisions. In today's digital age, data analysis has become a vital tool, empowering...

12 Apr

Posted at 17:33h in All Blogs, Media, Media Relations, PR by
0 Likes

In today's media landscape, interviews with journalists have become a crucial aspect of an organization's communication strategy. For anyone representing an organization, whether it's a CEO, a spokesperson, or a subject matter expert, media training is a must-have skillset. Media training is the process of...

15 Sep

Posted at 14:58h in All Blogs, Media, Media Relations, PR, Press Releases, Public Relations, Uncategorized by
0 Likes

You’ve got a great story idea, and expect that most of your media targets would be interested. You’ve put all the pieces together and feel confident in the story idea your organization has. You have your team assigned for pitching and are awaiting their feedback...