From the Wells Fargo scandal, to Eggos and Blue Bell listeria recalls, to well…the unavoidable political news, big national news seems to be unfolding at every turn, even dominating the local news. There’s an awful lot of national news happening and it’s ever-changing each day. In a crowded news world, how can your company tap into what’s happening in the media to benefit your business? Read on here because we’ve got you covered.
Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes fun, credit unions are making a statement by growing their membership and gaining ground in the financial industry. As you kickoff September, it may be time to evaluate how far you’ve come this year and whether you’re PR and marketing strategies are helping you meet your goal of attracting new members. If you got off to a slow start and your efforts haven’t quite paid off, there’s still time to implement a few proven communications trends to help get you back on track.
Turning Community Recognition into Brand Awareness: How to Get Greater Recognition for Your Community Efforts
Let’s face it, businesses aren’t doing things to benefit the community just to get recognition (or so they shouldn’t be). But doesn’t it help to know that an organization’s continuous support for the community can be recognized, even applauded, so that more people are inspired to get involved?
Many people come to us with one goal; to get more business. They understand that there’s something that can be done but they aren’t exactly sure where to start. A good way for many people to gauge success is seeing their phones ring more with new customers or clients.
So, if you fall into this common category and want your phones to ring more, have no fear. Here are three simple steps to help you accomplish this.
Around 99% of the businesses we’ve worked with over the years tell us that word of mouth is their biggest referral source. When we ask them how it happens exactly, they stop short and are unsure of how to answer the question.
That’s because word of mouth is elusive, intangible, and something you cannot directly control. Whether someone has a negative or positive experience with your business is the starting point of word of mouth and one area in which you can have some control, but beyond that, the whole point of word of mouth is that it is genuine, unscripted, unadvertised and credible.
Wondering how to connect with the media? Get emotional.
Yes, we’re talking about tapping into some deeper emotions today. Internally, we recently had an exercise discussing this very topic. We had a bunch of fun getting emotional; but all joking aside, if you want to connect with the media, you must think along these lines.