Connecting strategy and audience for better results

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....

26 Mar

Posted at 17:03h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to remain impartial face rising concerns about their business accounts and marketing efforts on this platform. Recent events have sent shockwaves through...

12 Mar

Posted at 21:27h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no signs of slowing down. However, there are a lot of misconceptions, unknowns and even fears regarding AI and its impact...

07 Mar

Posted at 18:04h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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It's that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing to join the conversation. On March 8th, this day is dedicated to celebrating the achievements of women. However, amidst the...

22 Oct

Posted at 14:41h in Crisis Management, Marketing, Marketing Communications, PR, Public Relations by
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According to a recent report by Spencer Stuart, the average tenure for Chief Marketing Officers is 44 months, making this one of the shortest tenured C-suite positions in our nation. Marketing directors, officers, and professionals are also moving around and hopping from jobs as a...

16 Mar

Posted at 15:01h in General Business, Marketing Communications, Media, Media Relations, PR, Press Releases, Public Relations, Social Media, Strategy by
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A nonprofit look at implementing public relations Beth is an Executive Director of a thriving nonprofit. She first served in the corporate environment and then nonprofit arena for the latter part of her career. She's driven by the mission of her organization and is passionate, but...