Communicating with Minority Groups: What You Need To Know The U.S. is one of the greatest melting pots on the planet with one of the most celebrated and diverse populations including different races, religions, ethnicities, cultures, and languages. According to the most recent United States Census,...
Have you been worried over your ever-growing budget? Are you feeling the heat from other departments on marketing, PR and or advertising spending? Perhaps your budget isn’t in question, but you have this creeping feeling that awakens you at night as to whether or not...
Nestle is strongly denying allegations made against them claiming their Poland Spring bottled water is regular groundwater. Recently, a federal court judge ruled that a class action lawsuit against Nestle can continue. A previous suit over a year ago was dismissed. “Nothing in the court’s recent...
In HR, we know how important it is to have the best talent feel rewarded, engaged, and part of supporting your organization's growth. Today we focus on the magic that happens when human resources meets public relations as that’s when we see a true transformation...
In times of crisis and tragedy, people often look to experts for answers, explanations or context to help them process what they are seeing and hearing. Non-profits and companies in certain fields can provide needed solace and understanding during trying times – but only if...
Whether it’s March Madness that you’re into or the Spring season itself, there’s a lot going on this time of year and we want to explore the topics that your brand can be utilizing to ensure you’re getting the most out of the ‘timely factor’. The...
To run a company or an organization, you have to have a very full toolkit. You must be an expert in your field, a leader of people, an expert manager of time and possess a strong belief in yourself. We often recognize these skills in the...
It’s time to conduct a communications audit when… For most people, the word “audit” is a negative term, creating mental images of government bureaucrats and grim-faced accountants. In the communications and marketing world, the concept is not nearly so dire. In fact, businesses and non-profits who want...
Spring is nearly here, and you can see the signs all around you. Flowers are starting to bloom, trees are budding with new life, and first quarter reports are coming due. Some reports are easy to write, easy to understand. Sales figures. Profit and loss. Fundraising...
Why These Four Tips Will Affect Every Customer You Have Even in a strong economy, smart businesses are always working to grow new revenue streams, increase profit margins and build up cash on hand. For many businesses, this means an intense focus on sales, and often...