Connecting strategy and audience for better results

09 Sep

Posted at 19:09h in All Blogs, Digital Marketing, PR, Public Relations, Social Media, Uncategorized by
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If you were a child from 1996 to 2002, you’re probably well aware of Blues Clues and how Steve Burns played a role in your early learning. Then one day, he went away and introduced the new host leaving many children and families slightly confused. As life went...

19 Jan

Posted at 21:14h in All Blogs, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Strategy, Uncategorized by
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In the last number of years, we have experienced a drastic shift from more traditional marketing methods to an integrated marketing approach. Marketing is more personal, personalized, authentic and custom than ever before. An essential aspect of the new form of marketing is Public Relations....

11 Jan

Posted at 18:34h in All Blogs, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Strategy, Uncategorized by
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There are numerous aspects of PR, but one of the most critical tools is media relations or otherwise known as news interviews. Securing and executing a news interview is a delicate undergoing. After all, a lot is riding on what and how you present. If...

28 Dec

Posted at 17:30h in All Blogs, Digital Marketing, PR, Public Relations, Social Media, Strategy, Uncategorized by
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Understanding Social Media Analytics: What You Need To Know Suppose you’ve recently watched the docudrama The Social Dilemma. In that case, you have an understanding of how social media works and how the platforms are vying for your attention (we recommend you watch if you haven’t...

01 Mar

Posted at 16:26h in Digital Marketing, General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: 7 Common PR Questions Answered" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] 7 Common PR Questions Answered We hear many questions from a wide variety of clients. But some questions are asked by nearly everyone at some point. That’s why we compiled a list...

23 Feb

Posted at 18:34h in Digital Marketing, General Business, PR, Public Relations, Strategy by
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[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Blog: 5 Ways To Create Marketing Content Your Audience Will LOVE To Read" background_layout="light" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid"] 5 Ways To Create Marketing Content Your Audience Will LOVE To Read You know when you’re scrolling through your news feed and that occasional article...

01 Sep

Posted at 19:04h in Blogging, Branding, Community, Community Service, Digital Marketing, Media, Media Relations, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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Click on the websites of credit unions across the country or flip through any industry publication and you’ll see that it has been a busy year. With membership drives, the launch of new digital platforms, communication initiatives, philanthropic efforts and yes, a bit of behind-the-scenes...