Have you ever been there – where you’re excited about your awesome media interview, whether on tv or in print…and then spot the glaring and dreaded error: a typo or inaccurate information? It’s a tough pill to swallow, for sure. Journalists play a crucial role...
Organizations find themselves in a relentless tug of war: the urgency to respond immediately to a crisis versus the paramount need for accuracy. The 24/7 news cycle, intensified by platforms such as Twitter, Facebook, and Instagram, amplifies this tension, turning every crisis into a real-time...
Nestle is strongly denying allegations made against them claiming their Poland Spring bottled water is regular groundwater. Recently, a federal court judge ruled that a class action lawsuit against Nestle can continue. A previous suit over a year ago was dismissed. “Nothing in the court’s recent...
According to a recent report by Spencer Stuart, the average tenure for Chief Marketing Officers is 44 months, making this one of the shortest tenured C-suite positions in our nation. Marketing directors, officers, and professionals are also moving around and hopping from jobs as a...
Social media is powerful. Messages can spread like wildfire. You probably recently received numerous messages on Facebook messenger telling you not to accept any new friend requests from that person; that it isn’t them. You probably also saw a slough more of posts saying the same...
This week’s crisis test involves Speedo’s decision to revoke sponsorship for Olympian athlete Ryan Lochte. Did Speedo do the right thing yesterday by starting a chain reaction of sponsorship deals gone awry for Ryan Lochte after his incident in Rio? ...
Jennifer Vickery, chief executive, National Strategies Public Relations: “Vauxhall’s latest crisis has a combination of both good and bad in terms of the company’s public response. Starting with the good, Vauxhall’s video is heartfelt and appears genuine. Rory Harvey, chairman and managing director, expresses the...