Connecting strategy and audience for better results

16 Apr

Posted at 07:36h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Responsibility, Strategy by
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Hello, fellow CSR enthusiasts! Today, let’s dive into a topic that’s as tricky as it is crucial: knowing when your CSR efforts are newsworthy, and when they might just quietly do their thing without making headlines. Yep, we’re talking about striking that perfect balance between...

09 Apr

Posted at 12:41h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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So, picture this: You've scored a big interview with a news outlet. You're prepped, you're polished, and you're ready to impress. But then you remember your cluttered living room or your less-than-professional office space. Cue the panic. Enter the Zoom background option - a tempting...

04 Apr

Posted at 12:56h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Bethany Rhodes If you’re struggling to get media to cover an important or exciting event(s) or a story, don’t assume it was the way you pitched it. Even some of the best PR pros have no-shows and we all know earned media is never guaranteed....

26 Mar

Posted at 17:03h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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By Jenna Soules TikTok’s dynamics have been a topic of controversy, sparking outrage and political division across the nation, but those even who wish to remain impartial face rising concerns about their business accounts and marketing efforts on this platform. Recent events have sent shockwaves through...

12 Mar

Posted at 21:27h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Strategy by
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As with every other industry in the world, artificial intelligence (AI) is changing the landscape in public relations. Technology continues to evolve and shows no signs of slowing down. However, there are a lot of misconceptions, unknowns and even fears regarding AI and its impact...

07 Mar

Posted at 18:04h in Community, General Business, Marketing, Marketing Communications, Media, Media Relations, News & Insights, PR, Public Relations, Social Media, Social Responsibility, Strategy by
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It's that time of the year again when social media is flooded with messages of empowerment, hashtags advocating for International Women’s Day and brands rushing to join the conversation. On March 8th, this day is dedicated to celebrating the achievements of women. However, amidst the...

06 Jul

Posted at 15:53h in All Blogs, Community, Press Releases, Social Responsibility by
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National Strategies Public Relations (NSPR) is proud to announce its support for Project DYNAMO, a veteran-led international rescue organization dedicated to rescuing Americans and our allies abroad. As part of NSPR's commitment to community building, this collaboration, beginning in July, signifies NSPR's support for Project...

15 Jun

Posted at 14:55h in All Blogs, Community, Press Releases, Social Responsibility by
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National Strategies Public Relations is delighted to announce its sponsorship for K9s for Warriors, a renowned nonprofit organization dedicated to providing service dogs to veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), and/or military sexual trauma (MST) with a mission to end...

30 May

Posted at 02:08h in All Blogs, Community, Press Releases, Social Responsibility by
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To master the art of media interviews, it's essential to engage in consistent practice, seek feedback, and embrace continuous improvement. Here's how you can enhance your abilities: Conduct Mock Interviews: Simulate different interview scenarios with colleagues, PR professionals, or media trainers. Focus on delivering your key...

24 May

Posted at 13:52h in All Blogs, Community, Press Releases, Social Responsibility by
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Media interviews are integral for achieving brand awareness to a mass audience. However, the ability to effectively navigate the complexities of media interviews can significantly impact shaping public perception, conveying key messages, and building or protecting one's reputation. We know, this task has its challenges....